Lloyd Dela Cruz, founder of Website Gemms
Lloyd · off the laptop
Downtown Vancouver skyline
Vancouver, BC · home base
About Me

Hi, I'm Lloyd. I build websites for small and medium-sized businesses, and I'm a little obsessed with doing it well.

I started Website Gemms to give small and medium-sized businesses access to professional web design and development, without the high cost, slow timelines, and complexity of working with a large agency.

I get how much your website matters. For most businesses it's the first impression a customer ever has, and that impression decides whether they stay or move on. So I build sites that look professional, load fast, and say exactly what you do.

I'm based in Vancouver and work with businesses here in British Columbia and across Canada. I come from engineering, software development, and data analytics, with years of training, bootcamps, and real projects behind me. So I think in systems and I pay attention to what the numbers say. That's why I start with structure, put outcomes ahead of looks, and tie every choice back to something you can measure. And honestly, clean, modern web design is the part I genuinely love.

Whether you need a brand-new website, a redesign, or an existing site tuned to convert, I focus on practical work that helps you look professional, earn trust, and turn visitors into customers. No agencies. No templates. No surprises. Just a direct line to the person building your site.

Start your project →
Meet the Founder

Lloyd Dela Cruz

Founder & Lead Developer · Vancouver, BC

I spent years in engineering, software development, and data analytics before web design. That background means I think in systems and follow the data, not hunches.

Education

  • MSc Data Analytics — GPA 4.0
  • BSc Industrial Engineering

Credentials

  • AWS Certified — AI Practitioner
  • Google Data Analytics Certificate
  • DeepLearning.AI Data Engineering
  • BrainStation Data Analytics
  • Meta-aligned Full-Stack Web Development

Focus Areas

  • Full-stack web development (React, TypeScript, Node.js)
  • Data analytics & workflow optimization
  • AI-augmented development workflows
What I Do

Everything your website needs, handled.

Four focused services. Start with what you need now. The rest is here when you're ready to grow.

Service

What's included

    Start a project
    How I Work

    How I'll turn your idea into a site that works.

    Three phases. Clear deliverables at each step. You always know where your project stands and what comes next.

    01

    Let's talk

    Before any pixels move, I figure out what your site actually needs to do — and who it needs to do it for. Same-day email, video calls if you'd rather, coffee if you're local.

    • Clarify your positioning and what makes you different
    • Identify who you're actually trying to reach
    • Define clear goals before any design starts
    • Map the journey from visitor to customer
    Outcome A sharp brief — no guesswork.
    02

    I build it

    Clean design that works on phones first. I build every site from scratch. No bloated templates, no themes everyone else is using.

    • Designed for phones first, then scaled up to desktop
    • Fast loading, easy to find on Google, works for everyone
    • Clear next-step buttons (send a message, get a quote) where they matter
    • Written from scratch for your site, not a template
    Outcome A website that looks sharp and works hard.
    03

    I keep tuning

    Launch isn't the finish line. Real data, real users, real improvements — until your site is actually doing the job.

    • See how visitors use your site from day one
    • Keep speed, Google rankings, and content sharp
    • Improvements based on what real visitors actually do
    • Support that stays with you after launch
    Outcome A site that keeps getting better.
    Credentials

    Things I've put in the time to earn.

    A short list, not a buzzword cloud.

    Education

    • MSc Data AnalyticsGPA 4.0
    • BSc Industrial EngineeringSystems & operations

    Experience

    • Engineering & dataSystems thinking and analytics
    • Full-stack developmentReact, TypeScript, Node.js, AWS

    Certifications

    • AWS Certified — AI Practitioner
    • Google Data Analytics
    • DeepLearning.AI Data Engineering
    • Meta-aligned Full-Stack Web Dev

    — Lloyd

    Simple, honest, and built around your goals.

    One fixed price. A clear timeline. You always know what you're getting, and you always have a direct line to the person building your site.

    • One fixed price, no surprises
    • Clear scope, agreed upfront
    • Direct access to me, not a project manager
    10+ Years in engineering, software, and data
    3 Clear phases for every project
    1:1 Direct line to me — no middlemen
    24h Reply time on every email

    Ready to build something that works?

    Tell me about your project — I'll reply within 24 hours.

    Start your project →
    Worldwide Service

    A Vancouver, BC web designer — Canadian-owned and built — working remotely with clients around the world.

    Every website is custom-coded — no Squarespace, no WordPress templates.

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