Worldwide Service
A Vancouver, BC web designer — Canadian-owned and built — working remotely with clients around the world.
Every website is custom-coded — no Squarespace, no WordPress templates.
Blog
Notes from the build.
What I've learned shipping websites that have to earn their keep. Performance, design, data, and the unglamorous middle — written from ten years inside healthcare operations, a graduate degree in data analytics, and a stubborn refusal to ship page-builder sites.
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23 of 23 posts
Local SEO for California small businesses: winning across LA, the Bay Area, and San Diego
Local SEO for California small businesses in 2026 — how to win Google's local pack across LA, the Bay Area, and San Diego without keyword stuffing or agency retainers.
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Local SEO for Toronto small businesses: how to show up on Google Maps in 2026
Local SEO for Toronto small businesses in 2026 — how to actually rank in the Google Maps 3-pack across the GTA, win on proximity, and turn searches into customers.
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How to write a homepage headline that converts.
How to write a homepage headline that converts — what makes one work, real examples of headlines that fail, and three patterns you can steal today.
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How much should a Vancouver small business website cost in 2026?
What a Vancouver small business website cost actually looks like in 2026 — real ranges from $500–$9,500, what drives the number, and how to avoid bad quotes.
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Website checklist for a new Canadian clinic opening its doors.
A practical website checklist for a new Canadian clinic — what to build before opening day so patients can find you, trust you, and book without friction.
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Local SEO for Vancouver physiotherapy clinics in 2026.
What actually moves the needle on local SEO for Vancouver physiotherapy clinics in 2026 — from Google Business Profile signals to service pages that rank.
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Why WordPress might be costing your small business more than a custom site.
The true three-year cost of a WordPress small business website — plugin fees, maintenance hours, speed penalties, and the security tax nobody mentions on the pricing page.
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The hospital taught us what your homepage should do.
How a decade in hospital operations shaped the way we build homepages — and why the first eight seconds decide whether your small business site converts.
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Page builders aren't free.
The real cost of a page-builder website over three years — four hidden taxes small business owners pay on Squarespace and Wix, and why custom code is often cheaper.
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What a 3AM equipment search taught us about navigation.
Why most small business website navigation fails — and a 3 a.m. test from clinical operations that rewrites your nav labels into visitor outcomes.
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The three numbers that decide if your website earns its keep.
The only three website analytics numbers that matter for a small business — home-page bounce, primary conversion rate, and time to first interaction.
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Mobile-first isn't a trend. It's a statistics problem.
Why mobile-first web design is a statistics problem for small businesses — 65% of your traffic is on a phone, and most sites are built for the wrong screen.
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If your About page is longer than your homepage, you have a trust problem.
Why most small business About pages are overbuilt and homepages are thin — and how to redistribute trust to where the buying decision is actually made.
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The quietest button on your site is doing the most work.
Why your loudest CTA isn't your best-converting one — and how quiet on-ramps carry most of the buying path on small business websites.
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Your loading spinner is a silent bounce rate.
Why a slow website silently bounces 32% of mobile visitors — the page load delays page builders create, and the mindset that ships a 1.5-second site.
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We own nothing about your website. That's the point.
The rules of website ownership for small businesses — domain, hosting, code, content — all in your name, so you're never stuck with your web designer.
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The contact form is the only page that matters on conversion night.
How to fix a small business contact form that leaks conversions — three fields, reassurance near submit, a better success page, and a mobile-first layout.
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What clinical handovers taught us about client kickoffs.
A structured project kickoff template borrowed from hospital handovers — the SBAR method used to prevent website projects from drifting in week one.
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Dashboards lie. Here's how to read yours.
How to read website analytics without getting fooled — two questions that cut 80% of vanity metrics and leave only the data that moves a small business.
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Accessibility isn't a checklist — it's a market expansion.
Why web accessibility is a market expansion line item for small businesses — 1 in 4 adults, free SEO upside, and a 10–20% conversion lift.
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The 15-second rule: how visitors actually decide.
The 15-second rule of website hero design — how visitors decide to stay or bounce, second by second, and what a small business homepage must earn.
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Why we still code by hand in 2026.
Why hand-coded websites still beat page builders and AI-generated sites for small businesses — faster at runtime, maintainable, and honest about what they are.
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What a 98 Lighthouse score actually means to a customer.
What a high Lighthouse performance score means to a real customer — snappy LCP, responsive INP, and zero CLS, translated into how small business sites get perceived.
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