Selected Work

Websites built to do a job.

Every project starts with a business goal. More leads, more trust, getting found on Google, or just an easier experience for your customers. The work below was built from scratch to do one job, and do it well.

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12: Websites shipped
4: Industries served
100%: Built from scratch

Featured Case Studies

Two builds, up close.

The goal, the challenge, and what I built to solve it, for a clinic and a capital firm.

01 Women’s Health · Los Angeles

HerCare Now

Women’s health care, designed around you.

Objective: Turn first-time visitors into booked patients.
Challenge: A brand-new practice had to earn trust fast — mostly on a phone.
Solution: A warm, clinical homepage: the provider’s face and one “Book Appointment” button above the fold, built for mobile first.

Booking action above the fold
Provider-led trust section
Mobile-first patient flow
Local SEO structure

Why it worksPatients book people, not clinics. One clear next step removes the hesitation that stops first-time bookings.

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10 Private Capital · Finance

Arceus Private Capital

Strategic investments in exceptional companies.

Objective: Signal sophistication to investors who know what they want.
Challenge: This audience distrusts a pitch. Gravitas had to come from restraint.
Solution: An ultra-minimal system — gold serif on black, generous space, a three-pillar thesis — where the design itself carries the confidence.

Editorial gold-on-black system
Disciplined three-pillar thesis
Confidence without the hard sell
Flawless on every device

Why it worksFor this audience, restraint is the message. Less on the page makes the firm look more certain of itself.

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More work

A range of clinics, firms, and local businesses, each built for its own audience.

Wedding Design · New York

New York Atelier

An editorial, photography-led site for a luxury wedding designer, built to feel as considered as the events themselves and turn quiet browsers into enquiries.

Wedding Design
Luxury
Local Business
Editorial Design

Turn quiet browsers into wedding enquiries.

What I built

Custom website design & development
Editorial, photography-led layout
Enquiry-focused CTA flow

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Data & AI Systems · Healthcare

Lloyd on Tech

My own site. A technical portfolio for data, AI, and healthcare-operations work, built to make deep, complex systems read clearly at a glance.

Data & AI
Healthcare Ops
Full Stack
Portfolio

Make deep, complex systems read clearly at a glance.

What I built

Custom website design & development
Interactive systems diagram
Full-stack project showcase

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Finance · Venture Capital

Investment Firm

A homepage for an investment firm, built to establish gravitas instantly and route each audience to the right door.

Finance
Venture Capital
Brand Positioning
Editorial Design

Establish gravitas instantly and route each visitor to the right door.

What I built

Custom homepage design & development
Investor-relations entry point
Gold-accent typographic system

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AI Platform · SaaS

Agentic

A landing page for a developer platform shipping autonomous AI agents, as sharp and technical as the product it sells.

Tech & SaaS
AI Platform
Lead Generation
Product Marketing

Sell a developer platform with a page as technical as the product.

What I built

Custom landing-page design & development
Pricing & compliance architecture
Developer-first CTAs

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Healthcare · Team Management

Rehabilitation Assistant Team

A role-based hub for a hospital rehabilitation team, bringing services, roles, job postings, and team news into one coordinated place.

Healthcare
Team Management
Web App
Role-Based Access

Bring a hospital rehab team’s services, roles, and news into one coordinated place.

What I built

Custom web-app design & development
Role-based access (staff & students)
Services, roles & news modules

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Medical · Web Design

Worldwide Healthcare

A clean, conversion-focused medical website that makes patients feel confident before they ever walk through the door.

Healthcare
Medical
Booking Integration
Mobile Responsive

Make patients feel confident before they ever walk through the door.

What I built

Custom website design & development
Appointment-booking CTA flow
Trust-signal placement

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Wellness · Local Business

Davie Massage Therapy

A warm, fast-loading site for a neighbourhood massage clinic, with booking that gets out of the way.

Massage Therapy
Local Business
Booking Integration
Local SEO

Get clients booked with a site that gets out of the way.

What I built

Custom website design & development
Online booking integration
Local SEO structure

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Clinical · Aesthetics

Transitional Primary Wellness

A multi-page presence for a nurse-practitioner-led clinic across two states. Premium medical authority, kept human.

Healthcare
Aesthetics
Telehealth
Booking Integration

Carry premium medical authority across two states, kept human.

What I built

Multi-page custom website (Next.js)
Telehealth booking flow
Certification & trust signals

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Allied Health · Local SEO

PhysioInMotion Clinic

A physiotherapy clinic site that reads as expert and approachable, with a local SEO foundation built to be found.

Healthcare
Physiotherapy
Local SEO
Booking Integration

Help a physio clinic get found and read as expert and approachable.

What I built

Custom website design & development
Team & credentials section
Local SEO foundations

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Healthcare SaaS · Practice Dashboard

Avant-Garde Clinical

A physiotherapist-first operational dashboard that surfaces the numbers that move a practice, in one calm, scannable view.

Healthcare
SaaS
Analytics Dashboard
Data Visualisation

Surface the numbers that move a practice in one calm, scannable view.

What I built

Custom dashboard design & development
Revenue & throughput analytics
Role-based access model

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My Approach

How I build websites

The work above comes from a simple way of working. I come from engineering, software, and data analytics, so I think in systems and build around what actually moves the needle for your business. No agency overhead, no outsourcing, no surprises.

Direct communication

You talk to the person building your site — me. No account managers, no telephone game between you and the work.

Custom development

Every site is built for your business, not dropped onto a recycled template. The structure follows your goals.

Fixed pricing

You know the cost before I start. No surprise invoices, no scope games halfway through the build.

No agencies

You’re not paying for an office, a sales team, or layers of overhead. Just the website and the work behind it.

No outsourcing

Your project doesn’t get handed off to a stranger overseas. The work stays with me, start to finish.

Ready to build something better?

If your website should be working harder for your business, let’s talk about what it needs. Tell me about your project, or get a clear estimate first. Whichever feels easier to start with.

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